Foliotek Blog

Your Virtual Handshake

When you walk into a room to meet someone for the first time, you extend your hand for a handshake. But what do you do before the interview? How do you reach out a steady hand without someone standing directly in front of you? Your cover letter and Identity Page, of course!

A cover letter is used to introduce yourself; a precursor to help you stand out of the stack of resumes an employer has to dig through. It's how you tell them a little more about who you are as an individual and make them want to choose you for an interview. How do you draw them in with your cover letter?

  • Explain why you are a benefit to their company because of your experiences. Don't tell them what they already know - that you're applying for 'such and such job' and that you're 'just plain awesome.'

  • Illustrate how your skillsets and character traits are a valuable asset to their company's culture and values (show your awesomeness without bragging!).

  • Mention something you know about their company or an impressive fact about the industry and how excited you are to be involved.

Get more Cover Letter tips like this and more from Nerdwallet.com's Expert Advice Column. You are more than just what your resume states, and this is your chance to show the company 'the person behind the resume.'

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Foliotek adds another dimension to the cover letter through our Identity Page. As discussed in our post last week, Geoff explained the importance of showing your work to potential employers using Foliotek projects. The Identity Page is a perfect place to include these projects along with a description of who you are, your school and work credentials, any websites where you're a contributor, contact information, and your resume. Think of it as your online brand; your virtual cover letter.

Extend that handshake before you even set foot in the door and include a link to your ID Page on both your cover letter and resume. This will give potential employers the feeling that they already know you when you come in for your interview. That, my friends, is what we at Foliotek call a leg up.