Foliotek Blog

Imani Steele: Building My Personal Brand

alt When we see a student get this excited about building her brand, we knew we had to get an interview to learn more. Imani Steele is a sophomore marketing major with a minor in business analytics and is a Fellow at the Center for Business Leadership (CBL) in Miami University's Farmer School of Business. One of the CBL's top priorities is creating improvement initiatives that are organized and run entirely by the Fellows (students) in the program.

In last week's post, we spoke with the Fellows responsible for implementing the Foliotek Initiative. Below is our interview with Imani which provides a student's perspective.

Foliotek: You are working on a separate initiative with your team. What did you learn from that experience?

Imani Steele: When you're on a team with phenomenal leaders that create a very diverse environment, you learn a lot. I've learned how to be an effective, inclusive leader and make sure that everyone's input is utilized. You can't get away from teamwork, collaboration, and diversity (some of my core values) in society.

F: At some point, you were told that you would be using Foliotek to showcase your own initiative. What was your first impression?

IS: The advisors informed us during our individual leadership lab in September that we would be using Foliotek to record our experience and how it relates to CBL's main values. I thought it [Foliotek] was really cool, and obviously there are many ways to promote your personal brand, but Foliotek can really showcase your individual and team projects, which I love.

F: What was the impact of using Foliotek to showcase your projects?

IS: Foliotek lets you go more in-depth when it comes to explaining and showcasing your projects. I was able to take time to reflect on what I actually did. The way the project templates were structured helped me not only talk about what I did on the surface level, but I was able to dig in deeper and talk about how it shaped me in my leadership and teamwork skills.

F: What value did you get from reflecting on your work?

IS: There is always room for growth. Being able to reflect on what you've done and document your growth, see your growth, and show your growth is really effective in crafting your professional and personal brand. Every application I fill out for internships, I always put a link to my Foliotek ID page. Foliotek has helped me with this because I can tell anyone to 'go to this website to see what I've done,' and [my projects] are right there with a click of a button. I don't think I could have thought of a better way of showcasing everything I've done while building my own authentic brand.

alt F: Do you think you'll continue to build your brand in Foliotek?

IS: Absolutely! I've even had to pull stuff from freshman year! I'm currently working on a project in one of my business classes and I will put it in there; any other project I complete from here on out will be going into Foliotek. When it [my ID Page] was done, I had to send it to my dad. Every time I talk to him, he wants to know what I'm doing in school. He thought it was really cool and was impressed! I now have a way to keep my parents up to date and show them that everything they are putting into my education really is an investment!

F: So, what are your next steps in the CBL?

IS: One thing I love about being a part of the CBL is that it's student-run. I'm excited to continue to be part of the CBL and come up with ideas for how the center can really be effective and continue to do things for the Farmer School of Business and Miami University as a whole. I have a few plans [for future initiatives] that would be really cool for inclusion and diversity within the CBL, and hopefully that could trickle down to the Business School as a whole.

F: We've really enjoyed being a part of this improvement initiative at your school. Fellows are creating strong, professional brands that reflect highly on the values of the CBL and Miami University. Thanks so much for taking the time to meet with us today.

IS: Thank you for letting me have this opportunity!


Self-Reflection Tips

Whether it’s for a resume, an eportfolio, or a job interview, knowing how to present ourselves to an audience is hard. We’ve all stared at a blank computer screen for an extended period of time, not knowing where to start. How can we summarize our life story into one page? Where do you even start?

Self-Reflection Defined: “Self-Reflection is mediation and serious thoughts about one’s character, actions, or motives.”

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Before jumping to conclusions that Self-Reflection is just as hard as presenting to your audience, take a moment to consider these steps from Sandburg. It’s very similar to exercising. It sounds really hard at first, but once you get in the rhythm, it all starts making sense. You will be happy you got started!

“It is necessary … for man to go away by himself ... to sit on a rock ... and ask, ‘Who am I, where have I been, and where am I going?” – Carl Sandburg

Step 1: Who am I?

From a career standpoint, an individual can be good at something and not enjoy it. Let’s be honest, lacking motivation and heart for your career will eventually give. So for this first step, focus on writing down the things you both enjoy and are good at. For example, maybe you are good at solving problems and you enjoy helping people. Make note of these areas and look for consistencies. Write down all the things that fire you up and that you are naturally motivated to do. Ultimately, these intrinsic motivators are what shape who you are.

Step 2: Where have I been?

This is where the reflection on past experiences will take place. Really look at what career decisions you have made and whether they turned out well or not. Learn from your mistakes, but also learn from the work environments you have enjoyed. If you haven’t had a lot of job experiences yet, write down what type of courses you really enjoyed and the learning environments where you work best. Perhaps you really liked round-table discussions or hands-on experiences. Again, apply the motivation aspect, but now specifically to your past career experiences. If you have some work experience, what positions did you like and how did you excel? Which ones were a challenge? By answering these questions now, you will be ready to really present your true passions and gifts.

Step 3: Where am I going?

After the first two steps, you should start noticing some consistencies in what career paths are a good fit for you. Consider what you can already offer to an employer with the education and the training that you’ve already received. It’s alright if you don’t have all the answers, but having a better understanding of where your strengths and passions are is a huge step in itself. Knowing the career paths you don’t want to take is also a huge victory.

These questions can help you reflect on who you are and where you want to be in life. Reflecting on this information can help you while preparing your resume, piecing together important artifacts for a portfolio, and speaking intelligently about your experiences in an interview. Even if you aren't preparing for any of the above, these tips will help you appreciate the work you've put in to get where you are today.

Related Posts:
What is Your Brand?
Tell Me About Yourself
Show Your Work