Foliotek Blog

Ownership of Online Identity

Humpty Dumpty sat on a wall, Humpty Dumpty had a great fall.
All the king's horses and all the king's men
Couldn't put Humpty together again.

We all know the nursery rhyme. Humpty, the egg, falls off the wall. Sadly, it's all over for him. Nobody figures out how to reassemble Humpty. And if you watched the Super Bowl this year, Turbotax even made a commercial about the guy.

What I find interesting about this little nursery rhyme is this: nowhere is “Humpty” identified as an egg. But, I would wager, you never questioned whether Humpty was or wasn’t an egg (unless you are one of those philosophical types that questions everything). You just assume, from the evidence provided by popular culture, that he was an egg. Spoiler alert! There is literally no evidence that suggests that Humpty was an egg. Whoa! Time to rethink the meaning of your life. Of course, if you dig deep, there are a variety of theories that lead to the conclusion that Humpty Dumpty was, indeed, an unborn chicken (but wait ... was it even a chicken's egg?). You’ll need to research those on your own.

The point I am trying to make is that we all too often take things at face value. I’ve seen hundreds of nursery rhyme books featuring the egg, Humpty, perched precariously on the wall. Therefore, I never questioned his species, genus, family, order, class, or phylum. Why should I, the evidence was right there. Obviously, Humpty’s origin is not going to change the direction of my life, so I have no reason to dig into the roots of this nursery rhyme. However, there are many times in life when we face making an important decision where knowing the history and facts could have significant repercussions. In those instances, you don’t want to judge a book by its cover.

You are probably aware of times when digging a bit deeper is important. For example, election years might cause you to dig a bit deeper. Figuring out where to further your education will probably push you to do a bit of research. And maybe a job search would drive you to dig deeper into various opportunities. However, I can assure you of a time when research is paramount. Interestingly, it isn't research done by you, its research done on you. YIKES!

This happens when hiring managers are considering whether or not to bring you in for an interview. They begin to search for what public (or private) evidence exists that supports the claims you made on your resume. Will they discover you’re an egg or something else entirely? In a recent survey, Career Builder found that 60% of employers will use Social Media to gather more information about job candidates. So what does this mean for you?

Career Builder found that 60% of employers will use Social Media to gather more information about job candidates.

If you are job searching, you need to make certain that you have curated your online brand. This means shutting off all publicly accessible components to the online social channels you frequent that aren't professional. It also means googling yourself to see what shows up. Because you're limiting access to these online brands, it would be wise to also provide the hiring manager a professional online brand to view. If they are going to creep on you anyway, why not give them a guided tour? There are many tools available to help you create an online brand. Of course, I’m going to recommend some Foliotek magic, but you can certainly give others a whirl. What’s most important is that you take ownership of your online content.

If you don’t define who you are, other people will define it for you.