Foliotek Blog

First Impressions

Do first impressions matter? Sounds like a "duh" kind of question. I'm sure you have heard a hundred times how "You need to make a good first impression." But seriously, does it matter? Can't you fumble the ball a few times and then make up for it with a touchdown later (sports, go sports!)? What if you are in an interview for a job? Can't you sway their negative first impression by overwhelming the hiring manager with content that blows their mind? If that were the case, it would be the exception to the rule, not the norm.

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15 Seconds or Less

Research has shown time and time again just how important the first impression is . In one side study done on a research project conducted by Frank Bernier, his graduate student, Tricia Prickett, decided to look at the first 15 seconds of video footage from people being interviewed by hiring managers. Tricia wanted to know if you could determine from the first 15 seconds of video whether or not the interviewing candidate would be offered the job.

We are talking about a knock on the door, a handshake, and a hello.

After studying almost 100 videos, Tricia discovered that after watching 15 seconds of video, people could predict with almost 90% accuracy the outcome of the interview. That's crazy. 15 seconds … game over.

Now I suppose you can look at it two ways, it's either crazy good, or crazy bad. I'll take the glass half full approach and say crazy good. And here's why.

Virtual Impressions

Because our world is currently focused on exposing our lives through visual content on the internet, think about how much time can be spent crafting your "virtual" first impression. You have an opportunity to plan and implement your first impression far more today than ever before. You can tweak your social profiles and various online projects to showcase who you are before you ever knock on the door and squeeze someone's hand. Imagine the feeling of going into an interview where someone has already formed their "first impression" and is now working internally to confirm their own opinion of you (we call this self-fulfilling prophecy … that's another post) based on your professional online presence.

It's time the world wide web starts to work for you.

If you are job hunting, make certain you are taking valuable time to tweak every place on the web where people could form a first impression of you. At Foliotek, we suggest you make use of our tools to help you build your online brand. This helps ensure that you are in control of your first 15 seconds.