Tin Toy, a video short by Pixar, won Pixar's first Academy Award for the Best Animated Short Film. I'd imagine that some people would argue that their win was driven by their impressive 1988 introduction of 3D graphics. However, even if that was true, you can't argue with how they delivered a memorable story. A story that laid the foundation for three major movies that collectively earned just under 1.9 billion dollars. That's a "B" for "Billion"!
Stories are everywhere and every person has their own unique story to tell. The ability for you to share your own unique story is what will intrigue potential employers, help you gain employment, and influence the amount you get paid. So how do you do this?
Stories for Employment
Your story should be broken into three Acts (like a good play)
- Act I - Introduction
- Act II - Introduction of Evidence
- Act III - Evidence Detail
Act I - Introduction
This is a super short pitch that details the most important things about you as quickly as possible. If this is written, it should be fewer than 200 words. If this is being shared verbally, it should take fewer than two minutes.
Here is an example of a visually pleasing, short and simple digital introduction.
Act II - Introduction of Evidence
Once your introduction grabs someone's attention, you need something authentic to show them or talk to them about. This comes in the form of evidence. When sharing evidence visually, you MUST use good imagery. Research shows that the brain translates visuals 60,000 times faster than text. The image a potential employer sees will speak to them faster than anything else. So take advantage of this visual bias and use intriguing imagery. Good use of images is essential to telling a great story. Watch Tin Toy again, not only is this video short void of text, there isn't a single spoken word.
Additionally, people's interests vary. It is important to have a smorgasbord of interesting evidence. You don't know what might peak someone's interest. Just be certain when you are choosing evidence, that it is consistent in showcasing the skill set and mindset that best places you in a position for employment.
Act III - Evidence Details
People looking at your story won't make it to Act III unless they are impressed with the first two Acts. If those are done well, the reader or listener will be interested in learning the details that make you who you are. The details within your evidence should drive home the skill set and mindset needed for employment. As the reader passes from one piece of evidence to the next, they should receive a clear picture of the characteristics you offer them.
For a great example, check out Hannah's evidence demonstrating her Skill Set and Mindset from an internship experience.