Foliotek Blog

Ownership of Online Identity

Humpty Dumpty sat on a wall, Humpty Dumpty had a great fall.
All the king's horses and all the king's men
Couldn't put Humpty together again.

We all know the nursery rhyme. Humpty, the egg, falls off the wall. Sadly, it's all over for him. Nobody figures out how to reassemble Humpty. And if you watched the Super Bowl this year, Turbotax even made a commercial about the guy.

What I find interesting about this little nursery rhyme is this: nowhere is “Humpty” identified as an egg. But, I would wager, you never questioned whether Humpty was or wasn’t an egg (unless you are one of those philosophical types that questions everything). You just assume, from the evidence provided by popular culture, that he was an egg. Spoiler alert! There is literally no evidence that suggests that Humpty was an egg. Whoa! Time to rethink the meaning of your life. Of course, if you dig deep, there are a variety of theories that lead to the conclusion that Humpty Dumpty was, indeed, an unborn chicken (but wait ... was it even a chicken's egg?). You’ll need to research those on your own.

The point I am trying to make is that we all too often take things at face value. I’ve seen hundreds of nursery rhyme books featuring the egg, Humpty, perched precariously on the wall. Therefore, I never questioned his species, genus, family, order, class, or phylum. Why should I, the evidence was right there. Obviously, Humpty’s origin is not going to change the direction of my life, so I have no reason to dig into the roots of this nursery rhyme. However, there are many times in life when we face making an important decision where knowing the history and facts could have significant repercussions. In those instances, you don’t want to judge a book by its cover.

You are probably aware of times when digging a bit deeper is important. For example, election years might cause you to dig a bit deeper. Figuring out where to further your education will probably push you to do a bit of research. And maybe a job search would drive you to dig deeper into various opportunities. However, I can assure you of a time when research is paramount. Interestingly, it isn't research done by you, its research done on you. YIKES!

This happens when hiring managers are considering whether or not to bring you in for an interview. They begin to search for what public (or private) evidence exists that supports the claims you made on your resume. Will they discover you’re an egg or something else entirely? In a recent survey, Career Builder found that 60% of employers will use Social Media to gather more information about job candidates. So what does this mean for you?

Career Builder found that 60% of employers will use Social Media to gather more information about job candidates.

If you are job searching, you need to make certain that you have curated your online brand. This means shutting off all publicly accessible components to the online social channels you frequent that aren't professional. It also means googling yourself to see what shows up. Because you're limiting access to these online brands, it would be wise to also provide the hiring manager a professional online brand to view. If they are going to creep on you anyway, why not give them a guided tour? There are many tools available to help you create an online brand. Of course, I’m going to recommend some Foliotek magic, but you can certainly give others a whirl. What’s most important is that you take ownership of your online content.

If you don’t define who you are, other people will define it for you.


Imani Steele: Building My Personal Brand

alt When we see a student get this excited about building her brand, we knew we had to get an interview to learn more. Imani Steele is a sophomore marketing major with a minor in business analytics and is a Fellow at the Center for Business Leadership (CBL) in Miami University's Farmer School of Business. One of the CBL's top priorities is creating improvement initiatives that are organized and run entirely by the Fellows (students) in the program.

In last week's post, we spoke with the Fellows responsible for implementing the Foliotek Initiative. Below is our interview with Imani which provides a student's perspective.

Foliotek: You are working on a separate initiative with your team. What did you learn from that experience?

Imani Steele: When you're on a team with phenomenal leaders that create a very diverse environment, you learn a lot. I've learned how to be an effective, inclusive leader and make sure that everyone's input is utilized. You can't get away from teamwork, collaboration, and diversity (some of my core values) in society.

F: At some point, you were told that you would be using Foliotek to showcase your own initiative. What was your first impression?

IS: The advisors informed us during our individual leadership lab in September that we would be using Foliotek to record our experience and how it relates to CBL's main values. I thought it [Foliotek] was really cool, and obviously there are many ways to promote your personal brand, but Foliotek can really showcase your individual and team projects, which I love.

F: What was the impact of using Foliotek to showcase your projects?

IS: Foliotek lets you go more in-depth when it comes to explaining and showcasing your projects. I was able to take time to reflect on what I actually did. The way the project templates were structured helped me not only talk about what I did on the surface level, but I was able to dig in deeper and talk about how it shaped me in my leadership and teamwork skills.

F: What value did you get from reflecting on your work?

IS: There is always room for growth. Being able to reflect on what you've done and document your growth, see your growth, and show your growth is really effective in crafting your professional and personal brand. Every application I fill out for internships, I always put a link to my Foliotek ID page. Foliotek has helped me with this because I can tell anyone to 'go to this website to see what I've done,' and [my projects] are right there with a click of a button. I don't think I could have thought of a better way of showcasing everything I've done while building my own authentic brand.

alt F: Do you think you'll continue to build your brand in Foliotek?

IS: Absolutely! I've even had to pull stuff from freshman year! I'm currently working on a project in one of my business classes and I will put it in there; any other project I complete from here on out will be going into Foliotek. When it [my ID Page] was done, I had to send it to my dad. Every time I talk to him, he wants to know what I'm doing in school. He thought it was really cool and was impressed! I now have a way to keep my parents up to date and show them that everything they are putting into my education really is an investment!

F: So, what are your next steps in the CBL?

IS: One thing I love about being a part of the CBL is that it's student-run. I'm excited to continue to be part of the CBL and come up with ideas for how the center can really be effective and continue to do things for the Farmer School of Business and Miami University as a whole. I have a few plans [for future initiatives] that would be really cool for inclusion and diversity within the CBL, and hopefully that could trickle down to the Business School as a whole.

F: We've really enjoyed being a part of this improvement initiative at your school. Fellows are creating strong, professional brands that reflect highly on the values of the CBL and Miami University. Thanks so much for taking the time to meet with us today.

IS: Thank you for letting me have this opportunity!


Promoting Student Leadership

What if we lived in a world where college students were so engaged in their programs and degrees that they encouraged their peers to become successful, professional individuals? Where the stereotype of 'lazy millennials' was completely debunked? Where students become leaders who take control of their education, enhancing their own campus using real-world experiences? Impossible, you say? False. This world does exist: it's the William Isaac and Michael Oxley Center for Business Leadership in the Farmer School of Business at Miami University.

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(Pictured: Mollie, Noah (Qualtrics Survey Team Lead), and Emma)

The Center for Business Leadership (The Center) gives business students (fellows) hands-on leadership experience through a paid internship, financially supported by either The Center or a Sponsor Company. Fellows are called to work on purposeful projects, called initiatives, that are designed to improve The Center and the school as a whole. One of The Center's Co-Directors, Megan Gerhardt, tells us that these initiatives allow the fellows to be involved in meaningful work that relates directly to their business degrees while also contributing to their own professional development.

The Center recognized a need to showcase this work to both the Sponsors and future employers, but also wanted a tool that allowed students to reflect on their growth. This resulted in the Leadership Portfolio Initiative. Several platforms were researched and tested by the fellows to find the right fit. They needed a product that looked professional and created a consistent brand for all students, but was also quick and easy to design. The Center decided that Foliotek struck the appropriate balance. Two students were responsible for implementing the Foliotek Initiative: Mollie Etgen, who served as the team lead, and her co-leader, Emma Ciesick . Mollie, a senior majoring in Management Leadership, has secured a position as an Operations Manager for a Target Distribution Center. Emma is in her junior year, majoring in Marketing with a minor in Business Analytics. She has landed a summer internship with Fifth Third Bank’s Consumer Leadership Program.

"It's the first time I've been in a student organization and I'm actually able to lead something I'm genuinely passionate about" - Mollie

Fellows were instructed to complete a Foliotek ID page and include projects to showcase how they carried out their own initiatives in relation to The Center's values. To facilitate this process, Mollie and Emma created templates that guided fellows with reflective prompts and provided extensive support and resources to ensure student success. As fellows began working in Foliotek, they recognized the benefit of building their personal brand and were excited about the possibilities. Not only can their brand be used to demonstrate the initiatives of The Center, but also as a tool to market themselves to potential employers. Fellows especially liked how easy it was to share their brand with others via mobile access. In addition to the enthusiasm from fellows, the Foliotek initiative has also received positive feedback from the Dean, Dean's staff, and advisory boards.

"The feedback we got from them [the advisory board] was probably the most rewarding part of this. They were really excited about it; they said "Why don't more people have this? It's such a great and modern way to showcase yourself that's better than a resume!" - Emma

With a successful implementation of Foliotek, the Center now has a way to hold fellows accountable for their initiatives. Furthermore, since The Center has to recruit companies to sponsor the fellows, they can also use Foliotek as a powerful marketing tool. Instead of trying to relay information second-hand, recruiters are able to bring these stories directly to companies, donors, and alumni, showcasing exactly what the fellows are accomplishing.

What's next for the Foliotek initiative? This spring, new fellows will be coming into The Center and will be introduced to Foliotek. Mollie and Emma are already planning a few changes to make the initiative even more successful, including streamlining their training resources. Moving forward, Emma will take over the Foliotek Initiative when Mollie graduates. Reflecting on the experience, Mollie shares, " ... it's really awesome that I can help others showcase their leadership development because that's such a crucial part of who you are."


Student Loan Debt

Student loan debt. Yeah, I said it. It's a hot topic. Everyone talks about it. Well, almost everybody. I'd wager that the people who are most impacted by that debt don't talk about it. At least not until it's too late. High school seniors get the magical money and head off to school. Only the magical money doesn't come from Mickey Mouse, it's Uncle Sam.

A few months back, I ran across this ridiculously amazing, and frightening, infographic from www.creditsesame.com. I've seen it pop up on a few blogs over the year and thought it would be good to share here as well.

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I'm sharing because I think this image does an excellent job of conveying the problem in visuals. The more ways we can look at the issue, maybe we can find a solution. And since it isn't good to just talk about the problem without offering up a solution, I thought I'd throw out one possible way to attack the problem. It's using an existing system called ... wait for it ... "education."

Wouldn't it be great if every high school college prep senior had to take an eight week course focused on understanding and managing their anticipated college debt (mic drop).

Would it be effective? I have no idea. But I do know that this country can't sustain a debt crisis greater than its current national debt. Something's gotta change. Just check out the graphic for yourself.

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Four Tips for Public Speaking

alt "Nervous about public speaking? Picture the audience in their underwear." I don't know about you, but this little tidbit of information has never helped me calm down before a public speaking event. Why would I want to picture a crowd of people sitting and staring at me ... in their underwear? That does not make me laugh or calm my nerves! Let's talk about a few realistic public speaking tips that can help you rather than making you feel more awkward.

ONE

"Make eye contact with audience members one by one." WHAT? Literally look this crowd of eager and unfamiliar faces in the eye when I'm talking? No way! One of the top TED Talk Presenters, Simon Sinek, told Entrepreneur "If you can, give each person that you intently look at an entire sentence or thought, without breaking your gaze. When you finish a sentence, move on to another person and keep connecting with individual people until you're done speaking." Not only is Simon one of the top-watched presenters, but he's probably one of the most shy. It is mentioned in the article that he would rather not be at a social event, but if he is, he would like to just hide out in the corner. So if Sinek recommends looking people in the eye when you talk, he isn't messing around. Check out his TED Talk below to see how well he does this.

It's like you're having a conversation with your audience ... you're not speaking at them, you're speaking with them - Simon Sinek

TWO

Another tip from Sinek: turn nervousness into excitement. Transform these anxious symptoms into an excited energy instead. Oh, your palms are sweaty? That's because you can't wait to get out on that stage and start talking one-on-one with all these awesome people! Give yourself a pep-talk and rationalize all of your nerves as enthusiastic reactions to being ready for your presentation.

THREE

Believe that people are rooting for you. "They want a great experience. No one likes to see someone bomb. They really do want you to win" says Danielle LaPorte. People don't choose to go to a speaking event hoping to be bored, waste their time, or leave wishing they had seen a different presenter. They genuinely want to be intrigued, learn, and walk away from a speaker who has taught them a little something about themselves.

FOUR

"Know your strengths and weaknesses as a speaker, and accentuate the positive." No one is perfect. Understand how you excel and what you're still working on, and play on those traits as you speak. If you aren't a natural comedian, don't try to be; the audience will pick up on this. Instead, play on your intelligence and genuine care of the subject material. People appreciate true passion just as much as a joke or two. Plus, being true to yourself will make you feel more comfortable and in your element than trying to be someone you're not (especially in front of all those people just sitting around in their underwear).

The next time you're asked to speak or present and you start to get nervous, remember these tips and breathe a little easier knowing that you will present like a pro.

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